Prasanna Natarajan

How much is success worth to you?

If you walk by a bookstore and you come across a book titled “Think and Grow Rich” would you buy it?

Maybe not. Success books are a dime a dozen. And the title looks scammy.

But what if you are persuaded that this is one of the best books on the topic? What if someone you look up to, tells that this is the one book you should read? Or what if you simply read online reviews and are convinced?

You might buy it then. That’s how most people buy this book and that’s why it’s one of the all-time best sellers.

So, now, success is worth the cost of that book to you, maybe USD 5. Right?

But then you might find out that the book did nothing to you. After all, it’s just a book, and it’s dead author Napolean Hill can only speak one-way to you. He can’t pause to hear your doubts, fears and objections while he’s pouring out his wisdom to you. He can’t give you the extra nudge you might want.

This is a problem with all books. If books can change your life, then we’d all be different now. An author can wish his best intent for you via his book, but he’ll fall flat in his face in the attempt unless you act upon his ideas. Each self-help book is a treasure trove full of practical, life changing wisdom, and yet we might not see the gold sitting in our hand, right before our eyes.

It’s not just the non-action that’s the fault here. There’s more involved to make us move in the right direction. There’d be a whole barrel of “shitty perceptions about world” that you’d have to throw away or reframe to be able to even take a single step.

For example. What are your feelings about being in debt? Do you think it’s bad? Or good? What about loaning money from a bank (for business or for house) and paying 13% interest on it year on year? The total money (principal + interest) that you’d pay off finally would be so much more than the initial money you borrowed.

Think about it now.

Being in debt is bad. It sounds scary. Right?

Wrong. That’s what the non-rich people think. That’s even what the finance books that non-rich people read teach. That’s wrong and I now feel indignant about not knowing this all this time.

To rich people, debt is good. They don’t see the fear involved in trying to repay. They see the new opportunity that the loan money will bring in. They’ll be eager to stretch their business horizon with this extra money. They’ll make more money with this money.

This kind of reframing might happen to you occasionally if you read books. But then, a much better way to see, learn and imbibe these kind of reframings is to be around the people you look up to. If you want to be rich, be around rich people and observe how they think and feel about different things.

It would be a life changing experience to be friends with and surrounded by rich people.

(But that’s only if you have faith in yourself that you’ll become rich some day. It won’t work if your mindset is like: “I’m born middleclass, and I’ll die middleclass. I’m glad these rich guys are paying most of the money for my vacation“)

But not all of us get this kind of people around us. Even if we did, we just might not be able to see the opportunity all the time.

Is there any other way to learn the mindset of rich people?

There is, I think. And it’s called private coaching. You get coached (read coaxed) into taking huge life changing actions and into experiencing breakthrough mind shifts. And you’d be made to do these continuously and for a big stretch of time that it would then become a habit. Wouldn’t you want that?

I’m reading a book titled “You are a badass at making money” by Jen Sincero.

She’s just someone who was frustrated because her life didn’t change for the good even when she was 40 years old. So she read everything on how to become rich, made a little progress and then decided she wanted more. One particluar Life Coach’s approach really clicked with her, and she bought and imbibed all of the coach’s material. She felt the improvement. And then wanting more, she looked up on the one-on-one coaching offered by the Life Coach. The only problem there was the price. It was about USD 85,000 for a year of her time to get coached personally. That’s about 58 lac rupees! A house-buying money.

But since she was so damn frustrated and was willing to burn all of her bridges, she decided she wanted that one on one coaching. She somehow got the money - something that’s not small even for US people - and the rest became her personal history.

She mentioned one incident where the coach helped her to stretch her limits. At the time, Jen was making about $2000 per week as a freelance writer. The coach asked her to think of a high number which she’s going to achieve in her next 2 weeks. Jen, after a long thought, came up with $5000. A huge stretch for her. She had never earned that much in a single week. She told the number to the coach. The coach then asked her to double it. Jen was now supposed to earn $10,000 in 2 weeks. The book says a mix of coincidence and a lot of stretch imaginations led her straight to the goal! And now she’s a 6 or 7 figure business owner and had the brass balls to write a book titled “You are a badass at making money”!

Was the $85,000 worth it? What do you think?

Given a chance, would you go for such a thing?